Privacy Policy
1 Introduction and Data Controller
serenavixor ("we", "us", or "our") operates as a financial organization committed to protecting your personal information. We are headquartered at Westmorland Rd, Wyken, Coventry CV2 5BY, United Kingdom, and serve as the data controller for all personal information collected through our services.
This privacy policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We take our responsibilities seriously and have implemented comprehensive measures to ensure your privacy rights are respected.
By using our services, you acknowledge that you have read and understood this privacy policy. We encourage you to review this document periodically as we may update it to reflect changes in our practices or legal requirements.
2 Information We Collect
We collect various types of information to provide and improve our financial services. The information we gather helps us understand your needs and deliver personalized experiences while maintaining the highest standards of data protection.
Personal Identifiers
Name, email address, phone number, postal address, and date of birth when you register or contact us.
Financial Information
Account details, transaction history, credit information, and financial goals when relevant to our services.
Technical Data
IP address, browser type, device information, and usage patterns when you visit our website.
Communication Records
Records of correspondence, support requests, and feedback you provide to us.
We collect this information through direct interactions when you fill out forms, subscribe to services, or contact our support team. Additionally, we may receive information from third parties such as credit reference agencies when conducting identity verification or creditworthiness assessments.
3 How We Use Your Information
We process your personal data for specific, legitimate purposes that are essential to our business operations and your relationship with us. Our primary uses include:
- Providing financial services and managing your account relationship with us
- Verifying your identity and conducting necessary security checks
- Communicating with you about services, updates, and important notices
- Analyzing usage patterns to improve our website and service offerings
- Complying with legal and regulatory obligations in the financial sector
- Preventing fraud and maintaining the security of our systems
- Conducting market research to better understand client needs
We will always ensure we have a lawful basis for processing your data, whether that's your consent, contract performance, legal compliance, or legitimate business interests balanced against your rights.
4 Data Sharing and Third Parties
We maintain strict controls over how and when your personal information is shared. We do not sell your personal data to third parties for marketing purposes. However, we may share your information in specific circumstances:
| Recipient Type | Purpose | Data Shared |
|---|---|---|
| Service Providers | Technical support and maintenance | Contact details, usage data |
| Financial Partners | Account management and transactions | Account information, transaction data |
| Regulatory Bodies | Compliance and reporting | Required regulatory information |
| Credit Agencies | Identity verification and credit checks | Personal identifiers, financial data |
All third parties we work with are required to maintain appropriate security measures and use your data only for the specified purposes. We conduct regular reviews of our partners to ensure they meet our privacy standards.
5 Your Rights and How to Exercise Them
Under UK data protection law, you have several important rights regarding your personal information. We are committed to making it easy for you to exercise these rights:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Ask us to correct any inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data in certain circumstances
- Right to Restrict Processing: Limit how we use your data while issues are resolved
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for marketing
- Rights Related to Automated Decision Making: Challenge decisions made without human involvement
To exercise any of these rights, contact us using the details provided below. We will respond to your request within one month, though this may be extended in complex cases. There is generally no charge for exercising your rights, unless requests are manifestly unfounded or excessive.
6 Data Security and Retention
We implement robust technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security framework includes:
- Encryption of data in transit and at rest using industry-standard protocols
- Regular security assessments and vulnerability testing of our systems
- Access controls ensuring only authorized personnel can view your data
- Staff training on data protection principles and security procedures
- Incident response procedures for potential data breaches
- Regular backups and disaster recovery procedures
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes. Financial records are typically retained for seven years after account closure, while marketing preferences are kept until you withdraw consent.
In the unlikely event of a data breach that poses risks to your rights and freedoms, we will notify you and the relevant supervisory authority within the required timeframes.
7 International Transfers and Cookies
Occasionally, we may transfer your personal data outside the UK to service providers or partners in other countries. When we do this, we ensure appropriate safeguards are in place, such as adequacy decisions by the UK government or standard contractual clauses approved by data protection authorities.
Our website uses cookies and similar technologies to enhance your browsing experience and analyze site usage. You can control cookie settings through your browser preferences, though some functionality may be limited if you disable certain cookies. Our cookie policy provides detailed information about the types of cookies we use and their purposes.
We use both session cookies that expire when you close your browser and persistent cookies that remain on your device for a specified period. Third-party cookies from analytics providers help us understand how visitors interact with our website, allowing us to make improvements.
Contact Us About Privacy
Coventry CV2 5BY
United Kingdom
8 Changes to This Policy and Complaints
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by email or through a prominent notice on our website. The "last updated" date at the top of this policy indicates when the most recent changes were made.
If you have concerns about how we handle your personal data, we encourage you to contact us first so we can address your concerns directly. If you remain unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
You can contact the ICO through their website at ico.org.uk, by calling their helpline at 0303 123 1113, or by writing to them at Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.